In this article I am going to show you actionable steps that you can take to instantly increase traffic to your website and generates leads.
Everyone complains about not getting enough traffic to their website. They want more traffic so they can get more leads. So we spend money on Search Engine Optimization, we create original, quality content, we try to build links etc. we even pay for traffic. What if I told you that there is a FREE tool that Google offers to anyone who has a business and this tool actually drives traffic to your website. Not only does it drive traffic to your website it can actually reach your potential clients even before they even know you have a website. This powerful tool is GOOGLE MY BUSINESS, I have found that most of my clients and most of my potential clients are not taking advantage of this great tool. Sure some may even have it but they are not utilizing it’s potential to generate leads way before their website!
When someone is looking for a service or a product they immediately Google it, it’s just the way we do things. As my image above shows 3778 users were searching for services similar to what this google my business listing offers. That’s potentially 3778 customers that we would have missed out on had we not taken advantage of a free Google my Business listing. As I have stated in another blog post that not all search traffic is good traffic, so keep this in mind as well.
We all believe that we should post regularly on our website or on social media, we definitely should post on these platforms but why don’t we post on Google My Business as well.
We post content on our website and social media and we do it randomly and expect to get results.
As you can see in the stats above Google My Business gives us insights into exactly what users are doing when they reach our listings. Here again we would have potentially missed out on these leads had we not had an optimized Google my Business listing, this is definitely leaving money on the table!
Content is King
- Whichever way you look at it, content is the driving force behind any successful website or SEO campaign or marketing campaign.
- We should post regularly on all platforms and since Google My Business is so neglected we are most likely to get the best results on Google My Business.
- Claim your free Google My Business listing here or if you have one already optimize it.
- Add photos, add a description of your business telling users what you do.
- Create Posts, you can even create special offers, or events, or even add products via the Posts feature.
- Start getting genuine Reviews by sharing a link to users so that they can add reviews, reviews build trust and because it is on Google it holds more weight It is not just a review on your website that could be written by anyone, a review on Google My Business has to be by someone who is logged into their Google account, so you know it is legit.
- By downloading the Google My Business app you can receive messages directly from customers to you!
- Even if you don’t have a website you can use their website feature that allows you to create a basic website for FREE it will have a url like: www.yourbusinessname.business.site
- You can even promote it by running paid Google ads directly from within your Google My Business dashboard.
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So Dont Leave Money On The Table Anymore!
The internet is so huge and you are competing with so many companies, so make your business stand out from the rest, leverage all avenues possible in order to create an omnipresence online. I honestly feel that we are heading in a direction were we have to be omnipresent online, there are just so many platforms and new trends coming out and we have to leverage as many as we can or we run the risk of being left behind by our competitors and by the internet!
I hope you found this useful, let me know if you have any questions and share this if you feel it may help someone.
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